I wouldn’t dare preach about how to become a great travel blogger, but it seems to me that most of the guys and gals that reached the stars in this field have an unquestionably unique identity and personal branding that helps them stand out of the crowd. Sure, great content, updated frequently and some community building effort might give you a boost, but without the unique element, there’s a chance people will forget about you quickly. I remember the first time I stumbled upon lifecruiser.com I immediately got that “hey, that’s new!” feeling and following the authoring Swedish couple throughout their posts definitely strengthened that feeling.
First off, let’s start with the fact that you don’t get as many Swedish travel blogs out there, written in English, so this is a novelty in itself and you’ll soon see why I’m considering this as one of lifecruiser’s unique strong points. I don’t know if you’ve noticed this, but if you follow an experienced travel blogger for long enough, there’s a chance some of his or her posts will seem mechanic, almost defeating the natural purpose of the theme he’s covering and that is, to me, a bit annoying since it’s sucking the adventure element out of whatever exotic trip they’re pulling.
Well with lifecruiser, not once have I had that feeling; I don’t know if it’s the genuinely passionate writing style of Mr. and Mrs. Lifecruiser, or their photo talent, but the important thing is that the feeling of uniqueness and passion is still there after over 3 years of travel writing and that’s no small feat. The few, sporadic non-native English errors in their writing also do the articles a lot of good, giving them a natural coating and distinguishing the couple from the rest of the Europe cruisin’ flock.
Last but not least, one of the first things that made me remember lifecruiser’s blog was its colorful design. The sunset theme of the blog seems so fitting to the theme of their articles, as they’re sailing away for yet another great adventure around the World.
Oh and check out their articles archive…if that’s not passion for travel writing, I don’t know what is.